MX Sports and Vurbmoto Announce Partnership Naming Prospect App the Official Fan Engagement Platform

Tuesday, February 17, 2026 | 12:00 PM

FOR IMMEDIATE RELEASE

MX Sports and Vurbmoto Announce Partnership Naming Prospect App the Official Fan Engagement Platform

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Vurbmoto, a 25-year-moto-media-veteran, and MX Sports, producer of the Monster Energy AMA Amateur National Motocross Championship at Loretta Lynn’s, today announced a new partnership that will make the Vurbmoto Prospect app the official and exclusive fan engagement platform for MX Sports amateur racing events, including the prestigious Loretta Lynn’s Amateur National Motocross Championship and the Ricky Carmichael Daytona Amateur Supercross (RCSX) at Daytona International Speedway. 

Through the partnership, the Vurbmoto Prospect platform will power a new generation of rider-focused digital tools designed to enhance competition, visibility, and engagement across the amateur motocross landscape. As an emerging technology provider for the series, Prospect will introduce integrated rider rankings, expanded statistical tracking, and new data-driven features beginning with upcoming qualifying events, RCSX and the Loretta Lynn’s Amateur National Motocross Championship, amongst all other MX Sports sanctioned events.

The collaboration represents a significant step forward in modernizing how amateur motocross athletes track performance, share results, and build their racing profiles throughout the season.

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“This partnership with Vurbmoto gives our amateur athletes a meaningful and credible way to be recognized for their performance across the Loretta Lynn Area Qualifiers and Regional Championships,” said Tim Cotter, Event Director, MX Sports, Inc. “The Vurbmoto Prospect program is built on the integrity of our timing and scoring partners and the quality of our events, and it strengthens the development pathway for the next generation of riders. We’re proud to work with Vurbmoto to help shine a brighter spotlight on the future of our sport.”

“MX Sports has long set the standard for amateur motocross competition,” said Brent Stallo, co-founder of Vurbmoto. “Our goal with Prospect is to give riders the same level of data, exposure, and storytelling tools that exist at the professional level. Partnering with MX Sports allows us to bring that vision to the most important amateur racing platform in the world.”

“Back in 2005, Davey, Carrie, and Tim somehow believed our merry band of idiots could turn around same-day internet shows at Loretta Lynn’s. At a time when the internet and technology were heavily stacked against us, we miraculously pulled it off — and it became the first pivotal moment of our careers,” said Wes Williams, co-founder of Vurbmoto. “Now, two decades later, we’re standing here again with that same instrumental team believing in our vision and our capabilities for the progression of this sport. We’ve dreamed of a partnership like this our entire careers, and we couldn’t be more excited to show the motocross world what a true game-changer this will be.”

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In addition to rankings, the platform will deliver expanded race statistics, career tracking, and social sharing capabilities, allowing riders to easily showcase achievements and results across digital platforms. The initiative is designed to help riders build recognition while creating deeper engagement for fans and industry partners following the amateur pipeline.

The partnership will officially launch during the 2026 amateur racing season, with continued feature expansion planned throughout the upcoming years.

For more information about the Vurbmoto Prospect app, visit thevurbcompany.com/prospect or download the app on iOS and Android.

For more information regarding the Loretta Lynn’s Amateur National Motocross Championship, visit www.mxsports.com.

For more information regarding RCSX, visit racedaytona.com

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About Vurbmoto

Vurbmoto is a leading media and technology company in professional and amateur motocross, focused on storytelling, athlete development, and digital innovation. Through original content, events, and technology platforms like Prospect, Vurbmoto connects riders, fans, and brands across every level of the sport.

About the Monster Energy AMA Amateur National Motocross Championship

The Monster Energy AMA Amateur National Motocross Championship presented by AMSOIL is the world's largest and most prestigious amateur motocross racing program. The national qualifying program will consist of over 50 Area Qualifiers (February through May) and 13 Regional Championships (May through June), hosted at select motocross facilities across the country. The qualifying system culminates in the National Final (first week in August) hosted annually since 1982 at the home of country music star Loretta Lynn in Hurricane Mills, Tenn. Christened "The World's Greatest Motocross Vacation", the National event serves as a launch pad for some of the biggest names in professional motocross and supercross, including Ricky Carmichael, James Stewart, Ryan Villopoto, and Ryan Dungey. The national program is produced by MX Sports, Inc., a West Virginia-based race production company and is sanctioned by the American Motorcyclist Association (AMA). For more information, visit www.mxsports.com.

About MX Sports Pro Racing, Inc.:

MX Sports Pro Racing, Inc., manages and produces the world's premier motocross racing series - the Pro Motocross Championship, sanctioned by AMA Pro Racing. MX Sports Pro Racing is an industry leader in off-road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing, Inc., organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit MXSportsProRacing.com for more information.