Branding Guidelines

General Rules

  • As a general rule, the first reference to the event should be: The 2024 Monster Energy AMA Amateur National Motocross Championship, presented by AMSOIL.
  • All subsequent references should be AMA Amateur National Motocross Championship or AMA Amateur National.

Press Releases

  • In the title of the press releases, use: The 2024 Monster Energy AMA Amateur National Motocross Championship, presented by AMSOIL.

Classes (AMA not necessary)

  • 36 Amateur National Classes

Loretta Lynn

  • The word "Loretta Lynn" should always be capitalized as a name.
  • The event is held at the Loretta Lynn Ranch in Hurricane Mills, Tennessee

Amateur National Terms

Class Reference

Bike References

  • Motorcycle
  • Dirt bike

Track Elements

  • Amateur National track at the Loretta Lynn Ranch
  • Start Gate and Start Straight
  • Holeshot, First Turn, Turn 1
  • Whoops
  • Berm, Turn and Bowl Turn
  • Finish Line
  • Rhythm Section and Timing Section
  • Ten Commandments
  • Story Land
  • Staging Area
  • Yamaha Mechanics Area and Signal Area

Main Event Reference

  • Moto 1, 2 and 3
  • Refer to class reference list

Rider Reference

  • Rider, Racer, Competitor, Athlete
  • Please Note: Not a Driver

Rider Placement

  • If class winner: (Year) AMA Amateur National Champion - Class
  • If top ten: Year AMA Amateur National Championship - Place, Class

Social Media

Facebook

Instagram

Twitter

  • @lorettalynnmx
  • "follow"
  • AMA Amateur National items can be retweeted, or an original tweet can be made linking back to the article on the Loretta Lynn MX website.

Hashtags

  • Official series hashtags - #LLMX, #LorettaLynnMX and #RoadToLorettas

RacerTV

  • During live televised races, please tag @racertv
  • Hashtag - #RacerTV