MX Sports, Inc., owns, manages and produces the most prestigious and world's leading amateur motocross championship: the AMA Amateur National Motocross Championship.
Through its various racing affiliates, MX Sports fields more than 60,000 action sports athletes each year and attracts millions of active fans, spectators and enthusiasts. MX Sports is a second-generation, family-owned business in operation for well over 35 years and is an industry leader in the segment of off road/action sports race promotion in the United States.
MX Sports has assembled the most experienced and knowledgeable motorsports event production staff, which has successfully built the world's most prestigious amateur motocross racing championship.
MX Sports pioneered and developed the business model for the AMA Amateur National Motocross Championship, the world's largest amateur motocross race. Hosted annually since 1982 at the ranch of country music legend Loretta Lynn in Hurricane Mills, Tennessee, and the National Championship has served as the launch pad of virtually every top American Motocross and Supercross rider. 2020 marks our 39th year of hosting the world's greatest amateur motocross program.
In 2016, there were more than 22,000 attempts to qualify in the select 37 classes for the 1,482 available start positions at the national final. The national event, dubbed "The World's Greatest Motocross Vacation," is held annually the first full week of August. As a testament to the significance of winning an AMA Amateur National Motocross title, most of today's top motocross and supercross stars, including Ricky Carmichael, James Stewart, Ryan Dungey and Ryan Villopoto, won championships at Loretta Lynn's before graduating to the professional ranks.
Commencing with the 2009 professional motocross race season, MX Sports Pro Racing, Inc., an affiliate of MX Sports, Inc., acquired the management, marketing and commercial rights to the world's premier professional motocross series - the Lucas Oil AMA Pro Motocross Championships. MX Sports Pro Racing also navigates and directs the AMA Pro ATV Motocross Championship , the most prestigious and successful professional ATV Motocross racing series in the world.
Co-branding with other race properties associated with MX Sports and MX Sports Pro Racing (i.e., GNCC Racing, ATV Amateur Motocross Championship), as well as strategic media alliances (i.e., Racer X Illustrated, etc.) provides a unique opportunity for top-to-bottom vertical brand integration and identification. From amateur to professional athletes, and casual to fanatical fan, there is no other motorsports entity in the world that has this unique vertical integration structure.
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