MX Sports announced today that Bell Helmets, an industry leader in innovative head protection, is the official helmet of the 2014 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by AMSOIL. Bell will be on-site throughout the July 27 —“ Aug. 2 National Championship in Hurricane Mills, Tenn., showcasing and demonstrating their newly developed custom-fit program with the Bell Moto-9 helmet, in addition to sponsoring the Bell Helmet Holeshot Award at the 2014 National Championship.

Bell’s custom-fitting demonstrations allow riders to experience the company’s break-through head scanning system, which is a first of its kind for the industry. Each Bell Moto-9 helmet is customized to the unique shape and dimensions of the rider’s head and since the internal shape of the helmet is a direct offset of the rider’s head; there are no uncomfortable pressure points or hot spots.

In addition to the custom-fit head scanning demonstrations, Bell is providing nearly $11,000 in holeshot awards to amateur racers throughout the week. The Bell Helmet Holeshot Award offers up a $100 gift certificate to BellHelmets.com to each rider who gets the holeshot in 108 gate drops taking place at the National Championship.

“We love the excitement and competition that surrounds Loretta Lynn’s,“ said Chris Sackett, Vice President Bell Helmets. “We’re thrilled to have the opportunity to meet and talk with the sport’s future stars about the importance of head protection.”

Bell will have the custom-fit Sprinter Van set up in Sponsor Village all week long, inviting racers and their families to stop by and demo its innovative head scanning system and experience the comfort of the Moto-9 Carbon helmet first hand.

“Bell Helmets joined the AMA Amateur National Motocross Championship at Loretta Lynn’s last year and we’re very pleased that they have stepped up to be an even bigger part of the National in 2014 and beyond,” said MX Sports Director, Tim Cotter. “The innovative technology that Bell brings to the table is invaluable and we’re looking forward to sharing that cutting-edge knowledge with the word’s top amateur motocross racers.”

Following their first-ever custom-fit program at the 2013 World SuperBike Championship at Laguna Seca, Bell has since taken their custom-fit process on tour to events all across the country, including the Austin and Indy MotoGP events, as well as the AIM Expo, IMS Shows and more.

The 2014 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by AMSOIL will take place July 27 - Aug. 2 at the Loretta Lynn Ranch in Hurricane Mills, Tenn. For more information, visit the series website at www.mxsports.com.