Branding Guidelines
General Rules
- As a general rule, the first reference to the event should be: The 2023 Monster Energy AMA Amateur National Motocross Championship, presented by AMSOIL.
- All subsequent references should be AMA Amateur National Motocross Championship or AMA Amateur National.
Press Releases
- In the title of the press releases, use: The 2023 Monster Energy AMA Amateur National Motocross Championship, presented by AMSOIL.
Classes (AMA not necessary)
- 36 Amateur National Classes
Loretta Lynn
- The word "Loretta Lynn" should always be capitalized as a name.
- The event is held at the Loretta Lynn Ranch in Hurricane Mills, Tennessee
Television
- To open the RacerTV and MAVTV broadcast, the first reference to the title of the event should always be "The 2023 Monster Energy AMA Amateur National Motocross Championship, presented by AMSOIL." Using the generic term AMA Amateur National Championship is acceptable after the proper branding is established.
Merchandise
- Event merchandise should always use the approved 2023 Monster Energy AMA Amateur National Motocross Championship, presented by AMSOIL logo.
Amateur National Terms
Class Reference
- Class list: mxsports.com/classes
Bike References
- Motorcycle
- Dirt bike
Track Elements
- Amateur National track at the Loretta Lynn Ranch
- Start Gate and Start Straight
- Holeshot, First Turn, Turn 1
- Whoops
- Berm, Turn and Bowl Turn
- Finish Line
- Rhythm Section and Timing Section
- Ten Commandments
- Story Land
- Staging Area
- Yamaha Mechanics Area and Signal Area
Main Event Reference
- Moto 1, 2 and 3
- Refer to class reference list
Rider Reference
- Rider, Racer, Competitor, Athlete
- Please Note: Not a Driver
Rider Placement
- If class winner: (Year) AMA Amateur National Champion - Class
- If top ten: Year AMA Amateur National Championship - Place, Class
Social Media
- facebook.com/lorettalynnmx
- "like" not "follow" the page
- @lorettalynnmx
- "follow"
- @lorettalynnmx
- "follow"
- AMA Amateur National items can be retweeted, or an original tweet can be made linking back to the article on the Loretta Lynn MX website.
Hashtags
- Official series hashtags - #LLMX, #LorettaLynnMX and #RoadToLorettas
RacerTV
- During live televised races, please tag @racertv
- Hashtag - #RacerTV