Branding Guidelines

2017 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by Lucas Oil

Branding Guidelines

General Rules

  • As a general rule, the first reference to the event should be: The 2017 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by Lucas Oil.
  • All subsequent references should be AMA Amateur National Motocross Championship.
  • May also be referred to as the 36th Annual Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by Lucas Oil at Loretta Lynn Ranch.

Press Releases

  • In the title of the press releases, use: The 2017 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by Lucas Oil.

Classes (AMA not necessary)

  • 35 Amateur National Classes 

Loretta Lynn

  • The word “Loretta Lynn” should always be capitalized as a name.
  • The event is held at the Loretta Lynn Ranch in Hurricane Mills, Tennessee

Television

  • To open the RacerTV and NBCSN broadcast, the first reference to the title of the event should always be ‘The 2017 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by Lucas Oil.’ Using the generic term AMA Amateur National Championship is acceptable after the proper branding is established.

Merchandise

  • Event merchandise should always use the approved 2017 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by Lucas Oil logo. 

Amateur National Terms

Class Reference

Bike References

  • Motorcycle
  • Dirt bike 

Track Elements

  • Amateur National track at the Loretta Lynn Ranch
  • Start Gate & Start Straight
  • Holeshot, First Turn, Turn 1
  • Whoops
  • Berm, Turn & Bowl Turn
  • Finish Line
  • Rhythm Section & Timing Section
  • Ten Commandments
  • Story Land
  • Staging Area
  • Yamaha Mechanics Area & Signal Area

Main Event Reference

  • Moto 1, 2 and 3
  • Refer to class reference list 

Rider Reference

  • Rider, Racer, Competitor, Athlete
  • Please Note: Not a Driver 

Rider Placement

  • If class winner: (Year) AMA Amateur National Champion - Class
  • If top ten: Year AMA Amateur National Championship - Place, Class

Social Media

Facebook

Instagram

  • @lorettalynnmx
  • “follow”

Twitter

  • @lorettalynnmx
  • “follow”
  • Amateur National items can be retweeted, or an original tweet can be made linking back to the article on the Loretta Lynn MX website.

Hashtags

  • Official series hashtags - #LLMX, #LorettaLynnMX and #RoadToLorettas 

RacerTV

  • During live televised races, please tag @racertv
  • Hashtag - #RacerTV