Branding Guidelines

2016 Rocky Mountain ATV/MC AMA Amateur National 
Motocross Championship presented by AMSOIL
Branding Guidelines 

General Rules

  • As a general rule, the first reference to the event should be: The 2016 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship at Loretta Lynn Ranch presented by AMSOIL.
  • All subsequent references should be AMA Amateur National Motocross Championship. Use Amateur National or Loretta Lynn’s for short.
  • May also be referred to as the 35th Annual Rocky Mountain ATV/MC AMA Amateur National Motocross Championship at Loretta Lynn Ranch presented by AMSOIL. 

AMSOIL

  • AMSOIL should always be capitalized.

Press Releases

  • In the title of the press releases, use: The 2016 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by AMSOIL. 

Social Media

Classes (AMA not necessary)

  • 37 Amateur National Classes 

Loretta Lynn

  • The word “Loretta Lynn” should always be capitalized as a name.
  • The event is held at the Loretta Lynn Ranch in Hurricane Mills, Tennessee 

Television

  • To open the cable and live streaming broadcast, the first reference to the title of the event should always be ‘The 2016 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by AMSOIL.’ Using the generic term AMA Amateur National Championship is acceptable after the proper branding is established.
  • During all RacerTV broadcasts use the official hashtags #LorettaLynnMX and #LLMX on social media and tag the official RacerTV social media accounts on Twitter and Instagram at @racertv.

Sales Presentations

  • Sales presentations and power point proposals should always use the 2016 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by AMSOIL logo.
  • Within the body of the proposal, the first reference to the title of the event should always be the 2016 Rocky Mountain ATV/MC AMA Amateur National Motocross Championship presented by AMSOIL. Afterwards, it may be referred to as the AMA Amateur National Motocross Championship. 

Amateur National Terms 

Class Reference

Bike References

  • Motorcycle
  • Dirt bike

Track Elements

  • Amateur National track at Loretta Lynn Ranch
  • Start Gate & Start Straight
  • Holeshot, First Turn, Turn 1
  • Whoops
  • Berm, Turn & Bowl Turn
  • Finish Line
  • Rhythm Section & Timing Section
  • Ten Commandments
  • Story Land
  • Staging Area
  • Mechanics Area & Signal Area

Main Event Reference

  • Main Event (which is the feature race when describing it)
  • Refer to class reference list 

Rider Reference

  • Rider, Racer, Competitor, Athlete
  • Please Note: Not a Driver

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